The site of Tidmarsh Farms was a commercial cranberry bog until 2010. It produced 1% of Ocean Spray’s harvest. New, more efficient ways of farming have made farms like Tidmarsh inessential, and so the owners decided to ‘rewild’ the bog by slowly turning it back into the coastal wetland it once was. Through careful planning and construction, the site now has a stream that connects to the ocean. Herring can now swim through this stream in order to spawn. As well, previously scarce white cedars are now growing once again in their native habitat.