What is the best way to break through all the online noise with the vital message of sustainability? This paper details a case study on the strategic use of social media, where content curation tactics are employed to share scientific information related to sustainability. This type of marketing approach is currently under-utilised in both environmental marketing and scientific communication.
Engaging in climate action through integrated sustainability strategies can yield benefits for communities in more effective ways than through compartmentalized approaches. Such strategies can result in co-benefits, that is, community benefits that occur from acting on climate change that extend beyond mitigation and adaptation.
Decomposition analysis provides a potentially powerful means for analyzing community greenhouse gas (GHG) emissions data. However, this form of analysis is typically conducted at larger geographical scales (i.e., national and state/provincial levels), which leaves questions around how to apply this methodology to local and regional contexts.
Despite decades of debate and policy interventions, the wicked social-ecological problem of anthropogenic climate change continues to threaten the sustainability of local communities. Impacts resulting from a rapidly changing climate are now inevitable yet variable in their nature and timing, depending on the extent to which local communities can respond.
Data visualizations can serve as an integral component of online climate change research dissemination strategies, as they are effective and efficient ways for attracting diverse public audiences and delivering research information in a timely fashion.