Reaching 'unlikely suspects'
Never has community engagement been more important in the post-truth era, and yet, with all the 'noise' on the internet, what works? My colleagues and I talk about always reaching the converted, but never getting to ‘unlikely suspects’. Although this video by my colleague, Dave Biggs, from MetroQuest, is about engaging vulnerable and disadvantaged communities, all of these lessons are invaluable to anyone concerned with community engagement and increasing literacy through smart design.
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