Regeneration

One Group’s Effort to Keep Nature from Getting Bogged Down

The site of Tidmarsh Farms was a commercial cranberry bog until 2010. It produced 1% of Ocean Spray’s harvest. New, more efficient ways of farming have made farms like Tidmarsh inessential, and so the owners decided to ‘rewild’ the bog by slowly turning it back into the coastal wetland it once was. Through careful planning and construction, the site now has a stream that connects to the ocean. Herring can now swim through this stream in order to spawn. As well, previously scarce white cedars are now growing once again in their native habitat.

The Companies Running Circles Around the Traditional Business Model

The Conference Board released a report showing what works and what doesn’t work when it comes to big companies and the circular economy. The traditional linear model of ‘take, make, waste’ results in a huge amount of consumption and waste (85 billion tons of global natural resource use annually as of 2015, a number which is expected to double by 2050). This approach is not sustainable - neither for the companies nor for the planet.