Keep the North Cold

Askov Finlayson is a Minneapolis-based clothing brand that specializes in hats and outdoor wear. As a brand that celebrates the North, cold winters, and the traditions of the snowy season, they are spreading a #KeepTheNorthCold message. Encouraging the year-round enjoyment of nature, they’ve reimagined their business model to support leading-edge climate solutions. Every year, they measure the climate cost of their business and then give away 110% of that revenue to support innovation. Therefore, every item sold by Askov Finlayson helps the world take a positive step forward when it comes addressing the climate crisis. Perhaps they’ll inspire other fashion brands to reimagine their business models, given the incredibly wasteful culture of the fashion industry

Keep The North Cold from Askov Finlayson on Vimeo.

Topic

Climate Change, Creativity, Ecological Imperative, Social Innovation,