The Circular Economy

Designing for a circular economy is not just about transitioning to a new way of production, but rather, a transformation, rethinking almost everything from first principles. Not only on how stuff gets to be remade, but what that stuff actually is. Click here to read more on what is possible today if we only had legislation mandating zero waste by 2020. Yes, people would scream it is not possible, but imagine the innovation that would be stimulated—we are creatures of habit that need to be pushed.

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