Why do we get used to everyday things, they become habits, often unconscious. Habituation can be both positive and negative. Some habits help us develop routines, as we can’t pay full attention all the time. It can also stop us from noticing and fixing the problems around us if we don’t ‘see’ them. This video talks about how design can help us fix the problems. The first secret of design is to notice—try to see the world the way it is and not what we think it is. Perhaps there are important clues here for responding to the need for more climate innovations.