Top sustainability challenges facing business in 2010

The Network for Business Sustainability released a report today describing the top sustainability challenges facing business in 2010.
The top two challenges will be to measure and value ecological footprint, and to embed sustainability in corporate culture. A report describing all seven challenges is available on our website <> .
These challenges were identified and prioritized by a council of organizations leading sustainability—our Leadership Council (see members <> ).
We hope the report galvanizes researchers to study the questions posed and inspires industry and funding agencies to support these efforts.