Research shows that one of the most effective ways we can tackle climate change is by reducing our meat consumption or even cutting it out entirely. It’s easy for individuals to feel as though they can’t make a difference when it comes to climate action. However, simple acts such as adjusting eating habits or reducing plastic consumption are incredibly tangible strategies for individuals. Perhaps this explains why many people are jumping on this bandwagon.
The Million Dollar Vegan campaign challenged the Pope to go vegan for Lent, given his environmental leadership. If he takes them up on the offer (it’s still unclear if he has), they promised to donate $1 million to a charity of his choice. They even have the backing of a group of celebrities, including Paul McCartney, Mena Suvari, Woody Harrelson, and Joaquin Pheonix, among others. Whether for ethical, environmental, or monetary reasons, many celebrities have taken up this cause. Beyoncé and Jay Z recently launched The Greenprint Project initiative, which promotes sustainable eating. To break the internet, they offered free concert tickets for life to their millions of followers for simply clicking on the site. Miley Cyrus and Natalie Portman have also promoted vegan lifestyles.
While going full vegan is a challenging sell, many are promoting decreases in meat through campaigns like #MeatlessMonday. Check out our video below to learn more about the impact of red meat on the environment.