Askov Finlayson is a Minneapolis-based clothing brand that specializes in hats and outdoor wear. As a brand that celebrates the North, cold winters, and the traditions of the snowy season, they are spreading a #KeepTheNorthCold message. Encouraging the year-round enjoyment of nature, they’ve reimagined their business model to support leading-edge climate solutions. Every year, they measure the climate cost of their business and then give away 110% of that revenue to support innovation. Therefore, every item sold by Askov Finlayson helps the world take a positive step forward when it comes addressing the climate crisis. Perhaps they’ll inspire other fashion brands to reimagine their business models, given the incredibly wasteful culture of the fashion industry.