It's not warming, it's dying

This interview by Jian Ghomeshi with Milton Glaser,  both about rebranding climate change and the role that design can play. How do you appeal to people to get them to act? "Climate change is too benign a term, it's not global warming that is the issue, we want to make people realize it is really global death. The real design question is how do you do this for nothing, how do you embed it into the culture"?

Topic

Personal Imperative,